Six years in and the new White House press person is saying:
“We definitely are in a phase where we are looking for creative opportunities to help the president and his message break through.”
And they aren’t fooling around either. Mr. Earnest, as reported by Justin Sink of the Hill:
… said the communications team wanted “creative ideas and to think outside the box about how we can help the American people understand what the president is focused on.”
So, “creative ideas” and “thinking outside the box.”
Must be time, then, to buckle you chin strap and get your game face on.