On the Today Show this morning, Mark Halperin said the media basically does what the Obama campaign wants them to do:
"The Obama folks clearly know they've found some traction on this tax return issue with Romney," said NBC's Lester Holt. "And then of course late in the week comes this challenge--'give us a little more and we won't complain anymore.' Has this issue come to the point it's jumped the shark?"
"I think the press still likes this story a lot, the media is very susceptible to doing what the Obama campaign wants, which is to focus on this," said Halperin.