Although most of Washington is focused this week on the upcoming vote on Chuck Hagel's nomination for Secretary of Defense and the rapidly approaching sequester deadline, the latest press release from the White House concerns ... recipe sharing:
First Lady Michelle Obama Announces New Effort to Make Healthier, MyPlate Recipes Easy to Find and Share
WASHINGTON, DC –Today, five of America’s largest media companies, as well as Pinterest, announced a new collaboration in support of Let’s Move! to make it easier for their millions of online visitors to put nutritious meals on the table every day. Condé Nast, Hearst Magazines, Meredith, Food Network and Time, Inc. in collaboration with the Partnership for a Healthier America and USDA’s MyPlate have identified thousands of nutritious recipes that meet the guidance that supports USDA’s MyPlate, and are labeling, compiling and promoting these recipes on their most popular cooking websites, which collectively garnered 150 million views in January alone. More than 3,000 recipes have been identified across 18 websites, and today nearly 1,000 of these recipes have been collected on a new Pinterest page associated with the effort, providing a one-stop-shop where parents, beginner home cooks and even the most experienced chefs can find and share healthier recipes.
“As a mom, I know how challenging it can be to think of new meal ideas that your kids will like and that will be good for them,” said First Lady Michelle Obama. “This partnership takes the guess work out of finding healthier recipes and gives parents the information and the tools they need to make healthy choices for their families every day.”
This announcement comes of the heels of last week's claim by the first lady's office that the three-year-old Let's Move initiative had managed to halt and even begin reversing the nation's 30 year childhood obesity epidemic.