President Obama's campaign has released its latest radio ad, the first ad of the campaign specifically to target black voters.
“Four years ago we made history,” the voiceover in the ad states. “Now it’s time to move forward and finish what we started together. We have to show the President we have his back.”
Snippets of the president's remarks are played throughout the ad, as well as a catchy R&B tune with the chorus "we've got your back."
Listen to the 60-second spot here.
The Grio reports:
The Barack Obama re-election campaign Tuesday will air its first radio ad targeting African-Americans, campaign officials confirmed.
The 60-second ad, entitled “We’ve Got Your Back,” appeals to black voters’ nostalgia about the election of the nation’s first African-American president, calling for those voters to stand with the president again in November. ...
The ads are being placed nationally by Fuse Advertising, an African-American owned agency based in St. Louis, Missouri, which also was contracted by the Obama campaign in 2008.
Here's the website the ad points listeners to: gottavote.org/.