Charles Schumer sees a branding opportunity and he takes it. Schumer
... is in charge of the inaugural luncheon—and he made sure the president will be seen enjoying a wide variety of delicacies from Schumer’s home state, including wines, cheese, honey, and maple syrup.
Well, nobody in contemporary politics is better at shaking the money tree. The man was able to make New York's the official maple syrup of the inauguration, steamrolling Pat Leahy of Vermont where boiling sap is nearly a holy rite.
There might be more opportunity here for a nation that is out of money and spending every dime it can borrow. Think NASCAR, where the cars and the drivers are covered up with the logos of various corporate sponsors. There should be no problem getting the various business aboard. Get Schumer to "do the ask," and watch it rain.