A new ad airing across Wisconsin television stars three local women who voted for Barack Obama in 2008 but who will be switching to Mitt Romney and Paul Ryan (a Wisconsin native) this year. "Paul Ryan embodies the work ethic of Wisconsin," says Connie of Green Bay. Watch the ad below:
The ad is produced by Ending Spending Action Fund (ESA), a super PAC started by former TD Ameritrade CEO Joe Ricketts, and has a $1.2 million buy on Wisconsin TV.
This spot follows a familiar theme for conservative super PACs this year. Americans for Prosperity, for instance, produced an effective ad featuring disillusioned Obama voters switching to Romney and the Republicans. What makes the ESA ad different is its focus on Wisconsin, which Real Clear Politics considers a toss-up and where Obama's lead in the state is down to nearly 2 percentage points. The Badger State has not voted for a Republican for president since Ronald Reagan's 1984 landslide election.
“We’ve won Wisconsin once already (during the Gov. Walker recall), and we’re primed to win it again with Romney-Ryan – a ticket that represents Wisconsin’s values," says ESA president Brian Baker in an emailed statement. "While it has been over 20 years since a Republican nominee has won Wisconsin, our conversations with some of President Obama’s former supporters show that the Romney-Ryan message of fiscal responsibility is really resonating with Wisconsin’s voters.”
The ESA ad campaign is accompanied by a direct mail campaign as well as get out the vote efforts in Wisconsin and other swing states.