Birth of a Consultant

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11:30 AM, Nov 15, 2007 • By MATTHEW CONTINETTI

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Today's Times front-page story on Mitt Romney's mission years is a fascinating read, and reminds you of how Romney is truly an impressive individual. This paragraph struck me in particular, however:

Mr. Romney quickly threw himself into firing [the missionaries he supervised] up. During their training, church officials had urged the young men to remember the 'eight W's' ('Work Will Win When Wishy Washy Wishing Won't.') They soon delivered similar exhortations, churning out bulletins with headlines like 'The Key to Dynamic Leadership,' 'Can You See It Happening?' and 'It's Yours!'

The line between these sorts of slogans, and the consultantspeak in which Romney later became fluent, is razor-thin.

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