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10:10 AM, Jan 16, 2008 • By MATTHEW CONTINETTI

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Rudy goes up on the air in Florida with a new ad touting his proposal to create a "National Catastrophe Fund" to bail out homeowners who build too close to the ocean, possibly lowering insurance rates in the process:

This is probably the most on-message and forward-looking spot Giuliani has produced. The narrator briefly mentions the mayor's record on welfare, taxes, and spending, then pivots and advertises his proposed giant tax cut and hurricane relief proposal. It's the sort of ad that could move numbers, in other words.

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