Politics Goes Couture
collection via WWD.
Couture fashion is big in European politics. First we saw the new Madam Sarkozy in Dior. Now we might start seeing Italian politicians in Versace. Women's Wear Daily reports:
On the heels of Silvio Berlusconi’s victory as Italy’s prime minister, Santo Versace has secured a seat in the country’s Parliament, becoming a member of the State Chamber. "I am taking this very seriously," Versace told WWD. "I decided to run because I want to do something concrete for the future.”
The son of Italian tailors, Santo Versace is best known as the brother of Gianni Versace, fashion designer for the stars. When Gianni was murdered in 1997, Santo--a banker, economics expert, and former military officer--became president and co-CEO (with sister Donatella) of the extraordinary and exquisite fashion house. And according to the London Times, Versace "opted for the centre-right 'People of Liberty' alliance led by Mr Berlusconi because he shared the values it placed on education and meritocracy. 'My father always said problems could be solved with three words -- work, work and work.'"
Not only does Versace now have a seat in parliament, but WWD also reports that he may be up for a position in Berlusconi's cabinet. As they say on that fashion design reality show, that's fierce!