It's called Johnny's Mom, and it will run on "select DirecTV channels including ABC Family, A&E, Hallmark Channel, Lifetime, Oxygen and TLC." Notice anything interesting about those channels? They do seem to reflect the targeting of a certain older, female demographic, i.e. the core supporters of one Hillary Rodham Clinton. It's still early, but McCain is already on offense trying to pry away Democratic voters while Obama faces tough primaries in WV, KY, and PR, before he even has the chance to try and put back together a divided Democratic party. Faint praise for McCain's position: things could be worse.

A reader adds: "I know that those networks seem like they are aiming for 40ish-year-old women, I know that I LOVE those networks and so do many of my friends! Maybe McCain will woo the 18-25 female crowd!"