Blogger Beldar has an excellent idea for the McCain campaign:
I respectfully suggest that the McCain-Palin campaign announce - simultaneously with Sen. McCain's carefuly considered change of position on drilling in ANWR, preferably from some of the mud flats there so that camera crews can capture their bleak ordinariness - the change in their campaign slogan to: "McCain-Palin: New Energy for America."
Energy is their best, simplest, strongest domestic issue. The "new energy" slogan is broad enough, however, to cover their entire reform agenda. And if there's one thing that everyone already knows about John McCain, it's that he's a warrior: His name is worth more in foreign policy/national security credibility than any slogan ever crafted.
Two weeks ago, Obama seemed like the exciting new thing and McCain yesterday's news. How quickly things can change.