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Generation Opportunity Takes ‘Opt-Out’ of Obamacare Message to College Students

11:15 AM, Dec 7, 2013 • By FRANCESCA CHAMBERS
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“Also I feel like its being forced on you,” Zepeda said, following his friend’s lead. “No one should have to be forced to do it.”

In the first two months the state and federal healthcare reform marketplaces have been open, young adults have been signing up at a much slower rate than necessary to keep the exchanges afloat financially. As a result, groups like Enroll America, a 501 (c)(3) non-profit, have been traveling across the country trying to get more Millennials to sign up.

“Enroll America and the Obama administration are going to be spending tens of millions of dollars, including a lot of taxpayer money, trying to sell young people on a really bad deal for them,” Feinberg said. “And so throughout that time, while we don’t have the tens of millions of dollars in taxpayer money, we’re going to keep going with this grassroots campaign and tell the other side of the story.”

Although Enroll America doesn’t receive taxpayer money to target young people, other pro-Obamacare groups such as the Colorado Consumer Health Initiative—the group behind the now infamous “Brosurance ads”—do.

Feinberg admitted that holding Opt-Out events on college campuses would become more difficult now that football season is over, but he said the group is committed to running the campaign as long as Obamacare is an issue. “Certainly college football tailgates get harder and harder as the weather gets cold and other events will be difficult,” he said, “but we’re confident that our creative and entrepreneurial staff are going to continue to come up with ways to connect with young people, even as the weather gets cold.”

Francesca Chambers is editor of Red Alert Politics.

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