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Obama Turns to 'Spanish-Language Outlets' to Push Immigration

8:48 AM, Jul 15, 2013 • By DANIEL HALPER
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President Obama will turn to four "Spanish-language outlets" to push the immigration bill, Mike Allen reports.

"FIRST LOOK - HAPPENING TOMORROW : President Obama has invited four local Univision and Telemundo television anchors -- from Dallas, Denver, L.A. and New York/New Jersey -- for a day of behind-the-scenes access as part of the 'Live from the White House' series for local affiliates. It'll be the first time that all of the 'Live from the White House' anchors have broadcast for Spanish-language outlets. In addition to interviews with senior administration officials and reporting live from the South Lawn, each anchor will get a sit-down interview with President Obama. His message: 'He'll continue to fight for bipartisan immigration reform, because it's in line with our nation's values and in the best interest of our nation's economy,'" Mike Allen reports.

And here's the thinking behind the approach:

--WEST WING MINDMELD: "The President will make the case for bipartisan, commonsense immigration reform to an audience that is highly engaged on this issue, and with whom the President has a great deal of credibility when it comes to making these reforms a national priority."

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