First Lady Michelle Obama's office is holding a conference call with reporters now to tout her "New Effort To Encourage Everyone to Drink More Water," according to the White House. The content of the call is "embargoed until 6:00AM ET on Thursday, September 12."
"Today at 11:00AM ET, Executive Director of Let’s Move! Sam Kass, Partnership for a Healthier America President and CEO Lawrence A. Soler and industry representatives will join a conference call to preview First Lady Michelle Obama’s trip to Watertown, WI to announce a new nationwide effort to encourage everyone to drink more water. The call will also preview an around the clock, cross-network, bi-lingual day of water messages on a dozen TV shows. This call will be embargoed until 6:00AM ET on Thursday, September 12," reads the White House press release.
"Let’s Move!, the First Lady’s initiative to ensure all our children grow up healthy, works to provide American families with simple, actionable information to make healthy choices. The new effort will bring together leaders from industry, entertainment, media and government around the simple message that water is one of the best and easiest choices every one of us can make every day. According to the CDC, more than 40% of Americans drink less half of the recommend amount of water daily, and approximately one fourth of children do not drink any water on a given day. This new effort will remind people that more water helps you have more energy and stamina so you can do more, longer and with better focus."
Michelle Obama will be speaking about her new initiative tomorrow in Watertown, Wisconsin.