In-N-Out Burger officially arrived in Texas last week, and the overwhelming response it received has drawn attention from fans everywhere. The chain, which prides itself in its fresh, never-frozen ingredients, has established a meat-distribution center in the state and is opening stores in Frisco and Allen, with plans to open six more in the Dallas-Ft. Worth area. Based on the location of the In-N-Out distribution center, MSN speculates that stores could ultimately reach the East Coast.
Having grown up in California, I am delighted to see the eastward expansion of my homeland’s favorite burger chain, but I am not holding my breath that I will be enjoying a Double-Double on this side of the continent anytime soon. The family-owned business, founded in Southern California in 1948, is not quick to expand. In fact, the chain didn't start moving northward in California until the late 80s (my hometown in Central California saw our first In-N-Out in 1991). To read more on the story of In-N-Out, check out my review of Stacy Perman's book, appropriately titled, In-N-Out.
In-N-Out Burger has already brought much rejoicing to the state of Texas. At the grand opening in Frisco, faithful fans and employees joined in singing the In-N-Out theme song. Eager customers braved a two-mile long line, with some even camping out overnight, and one patron wept openly while enjoying her first meal at the new restaurant. While the massive crowds are not unusual to grand openings for the West Coast favorite, the weeping over fast food is not so common (here's hoping anyway). After all, crying, to borrow from the chain's theme song, is not "what a burger is all about."